Recently on Order, I listened with great interest to a discourse by Glimmers on the strong and weak points of Horizons as she explained them to someone in the New Player channel who was on the free trial. The primary thrust of her points was that unlike many other online games, Horizons is "unstructured." And it struck me that the "unstructured" design of Horizons is one of the primary things that sets it apart from other MMORPG's.
It is precisely that open-endedness, that perceived lack of "structure," that I think is both a blessing and a curse to Horizons. Some folks want--indeed NEED--a game filled with piles and piles and piles of quests telling them exactly what to do and where to do it to get some uber reward. Other folks really like games that let--indeed encourage--them to do whatever they feel like with little to no direction.
Oblivion offers a fine illustration of that point, albeit in a single-player context. You can simply do the main quest line and do what the NPC's tell you to go do. Or you can just go out and explore the world and find dozens upon dozens of quests and other adventures that fall completely outside the main quest line. Or you can do both. You'll see on Oblivion's multiple forums complaints from players that they finished it too quickly and too easily, for all they did was the main quest line and had no desire to do anything some NPC didn't tell them to do. And you'll see counterposts from Oblivion players still enjoying just exploring the world after over 200 hours in the game and not even close to finishing the main quest line of tasks.
Horizons falls into that latter category. No, it doesn't have some linear progression of quests leading to some uber "end game" (which, in my view, is an oxymoron in any MMORPG). It is designed to encourage players to get out and explore, to do whatever strikes their fancy. Indeed, when I log in (which is most days) my normal dilemma isn't what I should do that session to pass the time, it's what I should do FIRST.
So Horizons ain't for everyone. Folks that want or need quests to guide them through every single phase of the game until they reach "uberdom" just aren't going to like this game. Folks like me that revel in the freedom of doing whatever we want, whenever we log in, love this game (any warts notwithstanding).
Horizons is my blessing. It's many another MMORPG "addict's" curse.