As somebody else mentioned...
If I were to donate money, I'd rather know who the company is and invenst in their stock. If they need the cash, stock options are the way to legitimately raise it.
I do agree with finding more ways to raise cash... in game items that will not unbalance the game can easily be done. Real world products (T-shirts, hats, etc) could show a profit.
But, there's alot to fix. The game is barely playable due to lag, dragon quests are nowhere near finished, T6 nodes, etc.
Have to disagree with lifetime memberships. The game costs us ~$156 per year. Even allowing for a 'lifetime' at $300, after 2 years the game would HAVE to shutdown due to lack of income.
I know a ton of EQ2 players who would come here, if only for a few months due to having finished EQ2, if the game had playability.