Neutrality! (we have chaos and order and unity and blight)
They tried this in Asheron's call... why not here?
They made drastic changes to their XP pass up and monarchy system and actually made a new server to test what would happen if the entire world were to start new with no elder support with the new changes.
What would happen if you started a new server shard with all 1st level players and nobody owning any plots / lairs.
This might breath some life into the game as it would be a challenge for some to see just how hard / easy it will be to actually get that "gold" to pay for a plot.... and to buy a guild plot and build the guild house up on it, or a lair!
Be the first group to take down the named quest bosses...
Etc...
And because it is Neutral, you can RP or non RP to your hearts content.
Just my 2cp worth.