The community is what makes a game, and Horizons has a core group that has stuck with the game (paying or not) and promoted a rather positive playing experience. I am sure the current players know who these players (characters) are.
While those serving in the military may have a special subscription rate (and if free I don't agree with that), those actively promoting a positive playing experience should be recognized by Virtrium. And I mean by those who have logged in since the "dark" days as TulgAE faltered, then EI, then PMI. Certainly their own emblem, but I mean also a special subscription rate (even free, at least for a period of time).
Without this core group, Horizons would be a much smaller world.