Ok just an idea...but certainly got me thinking. I know recently the combat pets were added for people to spend their accumulated loyalty tokens on. That was definitely a great move by you Devs.
My proposal is to take this one step further and maybe be able to purchase a plot with these tokens..plot token values could be set reasonably high and/or limited to the smaller plots in the game that no-one at this point in time is buying. Any plot gained by loyalty token means would be a free addition to the players sub of course..
Just many of us have noticed there is a lot of nice key plots in ideal locations but what puts people off is the plot size. If people 'set up shop' on these plots it would benefit the community by aiding crafting and so on. It would also make the world less abandoned looking.
From a game prospective players would either increase their subs to accumulate more tokens which they could either sell or use to purchase a loyalty plot. Those wishing to buy tokens would play more to grind more coin to purchase tokens, thus seeing players online more. Those who've already got a lot of tokens could see a use for them instead of them gathering dust in their vaults.
Anyways just an idea that I wanted to share.