i blame tak for spreading hurtful assumptions about velveeta!!

The product is made, in part, of whey, a by-product of cheese-making that contains a high amount of nutrients. The product was advertised for its nutrition.[1]
For a time during the 1980s, Velveeta used the advertising jingle, "Colby, Swiss and Cheddar, blended all together" in its U.S. television commercials [2] to explain its unique taste.